On a daily basis you make decisions designed to deal with
issues impacting your business. Some factors you control,
others you don't. Regardless, they require a response.
You deal with issues around the competitive nature of your
market and your company's ability to maintain or increase
it's market share.
believe in the value that your products and services deliver
to your customers. You know that it is important to
help customers find the right solution to their business
issues, so you need to understand their world, their challenges
and their market. You know that, if you don't tie
into your prospect's business issues, your value will be
diminished and so will your margins.